At Smoking Gun we are often called on to arrange celebrity seeding for our clients and this is always easier when you know certain celebrities are fans already, for instance Stuart Maconie, Vernon Kay and Tom Parker (The Wanted) are all fans of Greenhalgh’s.
As such this week’s infographic shows the brands that rapper and entrepreneur Jay Z likes to name check during his albums, however are these the clever result of celebrity seeding or just a ploy to get free products? We’ll leave that to you to decide, however we’re certain that a man with a reported wealth of $42million doesn’t need to blag a freebie.
Thanks to VanityFair.com for creating this infographic.

 
PS// Mr Carter if you’d ever like to name check an award winning craft bakery or the world’s toughest glue then go right ahead.