The Blagger’s Blog – a weekly roundup of media news, sans effort
Quote of the week
‘The objective is simple- leave.’
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Former Conservative Party leader and proud leave campaigner Iain Duncan Smith on BBC Radio 4’s Today programme earlier this week, as paraphrased across the headlines, giving the most oversimplified response to a question so far this year after being asked about Brexit objectives.
Weekly high
We do enjoy the longstanding Specsavers ad proposition- basically don’t neglect your eyes or you risk trying to resuscitate a cat, or wind up landing a rocket ship on a commercial airport runway. The optical giant’s latest is another winner, although it’s unclear whether driving away with a vat of Grade-A vin is a bad thing.
Weekly low
This is how the cover should have looked. We apologize for the mistake. pic.twitter.com/MKKOkHPV8T
— Express (@WaPoExpress) January 5, 2017
The Washington Post Express was left red-faced this morning after managing to mess up its front cover. The image, supporting a lead story about women uniting to protest against president elect Donald Trump, should have depicted a group of people congregating to form a female symbol, but instead they joined to form the male symbol. Cue Twitter apology.
Need to know
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.