Nope, it’s not a new fringe of a major festival. Instead, it’s new functionality from the world’s most-used social network created in response to its data-damaged reputation. So what do digital marketing experts need to know about Off-Facebook?
Effective influencer marketing relies on weeding out fake followers. It’s hardly news to anyone. But what may surprise some is just how much cash is being thrown away as a result of bots, fraudulent accounts, false likes and automated engagements.
If you’ve been working in media land for more than about three minutes then one thing will be clear. The relationship between journalists and PRs can differ wildly depending on a number of factors. But any award-winning PR agency is likely to understand how these waters are best navigated.
It doesn’t matter what sector you work in, what products or services you’re selling or how you approach digital marketing. Two words are of paramount importance: content strategy.
It’s almost as though we didn’t have enough to get hot and bothered about last week with the soaring temperatures alone. Face-melting rhetoric surrounding the appointment of our new Prime Minister has been vitriolic, impassioned to the point of fury and burning with rage on all sides of the electorate. Even the rain didn’t cool … Continued
The English Football League kicks into action this weekend, closely followed by the English Premier League seven days later. So it’s no surprise Paddy Power— no stranger to the art of football PR stunts— has already made headlines involving the beautiful game. It’s fake ‘sponsorship’ of Huddersfield Town’s new kit grabbed attention from all corners … Continued
The annual Cannes Lions festival in June proved businesses can’t keep quiet on difficult subjects and taking points anymore. It’s no longer acceptable to sit on the sidelines and avoid the biggest issues facing society. Nor is it good business sense. Put simply, when it comes to brands and social issues, they should all be … Continued
Roof terrace BBQs, sausages causing a media sizzle, prestigious award shortlists, client training, one of the world’s leading social media companies visiting our office and the air con turned up to 11. In a word, mid-summer at Smoking Gun is hot stuff. Not least thanks to our latest reasons to celebrate, with two major award … Continued
Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news item. The traditional lifeblood of public relations, despite some rather painful ABC figures unveiled last week it’s still a vital part of any comms strategy.
Earlier this month, the hashtag #BoycottHeck trended across Twitter. Heck Sausages welcomed Boris Johnson to the factory, and the social media backlash quickly gained momentum creating a PR crisis. But was it really that bad?
Yesterday Smoking Gun PR’s blog returned to the subject of influencer marketing. And specifically the need for brands to look for reliable influencer marketing advice. Well, we’re back today with another post on this perpetual marmite of the comms world thanks to yet another study.
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