Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a product. Having the right face, voice, or expert opinion backing a campaign potentially works wonders when it comes to winning the public’s trust. But there’s also a flip side. Helen Mirren, the face of L’Oreal, … Continued
It’s one of the most iconic aspects of the online experience- simple, clean, easy to use. Google’s homepage has been exactly the same since its launch in 1996, offering a brief respite from the general chaos that comes with an internet full of more pop ups, box outs, and click bait than should be tolerable. But now … Continued
12 months ago, Instagram launched Stories to compete with Snapchat and tap into the growing trend of short-lived content. Users can share video, images, Boomerangs, live broadcasts and videos in reverse on their story which then disappear after 24 hours. You can personalise content by adding stickers, text and augmented reality characters including bunny ears, … Continued
Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of … Continued
In 1991 the director James Cameron unleashed his vision of the near-future, and with it the wrath of Skynet, an automated defence system that would think for itself, and quickly learn anything humans could do, machines could do faster, and more devastatingly. Thankfully, for now, Terminator 2: Judgment Day remains a work of dystopian science-fiction. … Continued
You may have missed it, so let’s start from the beginning. There’s a new buzzword on the streets, one we’re surprised hasn’t surfaced before, which relates to some of the world’s biggest companies, and explains how they have become so successful. Introducing ‘ecosystem brands’, a term that covers Google, Apple, Microsoft, and Amazon- four of … Continued
Let’s face it, with workloads like communications staff in 2017, it’s not a question of who needs, but rather who can afford sick days and holidays. There’s just so much to do, and so little time to do it in, trying to encourage employees to get involved in collective tasks outside their direct remit can … Continued
They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that has been proven, time and again, in everything from advertising to politics. Let’s look at it like this- Communism, the only alternative mode of governance to Capitalism for the last 100 years, was all about … Continued
It’s raining outside the Smoking Gun PR office window today. Amazingly- despite reputations- this is the first dank and dreary day Manchester has seen in quite some time. Whilst temperatures haven’t quite been tropical, they’ve not been too bad, with plenty of sun breaking through the notoriously slate grey clouds of North West England. Although … Continued
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