introduction
The team at Smoking Gun believes in partnering with causes that align with our values and using our expertise to make a positive impact in the wider community.
When the opportunity arose to work with Variety, the Children’s Charity, we were never going to say no – it felt like a natural fit and one that sparked passion amongst the Smoking Gun team.
With our deep ties into the property industry, a track record of charitable giving and a passion for using storytelling to drive meaningful change, getting involved was an easy decision.
For us, this was more than securing headlines; it was about aligning with a cause that transforms children’s lives and inspiring the North West property sector to do the same.
At the heart of this partnership was a shared mission: to raise awareness, inspire generosity and ultimately change lives. Together, Smoking Gun and Variety set out to make the inaugural North West Props Awards a beacon of hope, proving that business success and community spirit can go hand in hand.
Variety tasked Smoking Gun with securing earned media coverage to:
strategy
To build awareness ahead of the awards, Smoking Gun implemented a structured and impactful PR strategy.
Drumbeat press office: a detailed timeline was developed to maintain momentum in the buildup to the event. Key announcements were strategically revealed to maximise media interest and public engagement, including:
Targeted media outreach: By leveraging relationships with regional, business and trade media, Smoking Gun secured widespread coverage across print and online, ensuring the awards gained visibility among key audiences.
client impact
“I cannot thank Smoking Gun enough for the incredible support, forward planning, advice, creativity and inspiration that they give to Variety, the Children’s Charity with our events. A massive thank you to Caroline Aspinall and Leif Payne who are fantastic to work with and superb visionaries.
“I would recommend Smoking Gun to anyone, as you don’t only get the best PR but you get true professionals who care and ultimately become friends. Thank you so much for your ongoing support and everyone at Variety is looking forward to making more plans that build on this wonderful partnership..” – Lyn Staunton, Variety Development Director.
raised for disabled and disadvantaged children in the North West – helping fund specialist equipment, wheelchairs and sunshine coaches
reaching more than two million readers
coverage secured was in highly credible and targeted industry publications such as TheBusinessDesk, Property Week and Estate Agent Today
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…