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PR for purpose: Uniting the North West property sector

introduction

The team at Smoking Gun believes in partnering with causes that align with our values and using our expertise to make a positive impact in the wider community. 

When the opportunity arose to work with Variety, the Children’s Charity, we were never going to say no – it felt like a natural fit and one that sparked passion amongst the Smoking Gun team.

With our deep ties into the property industry, a track record of charitable giving and a passion for using storytelling to drive meaningful change, getting involved was an easy decision.

For us, this was more than securing headlines; it was about aligning with a cause that transforms children’s lives and inspiring the North West property sector to do the same.

At the heart of this partnership was a shared mission: to raise awareness, inspire generosity and ultimately change lives. Together, Smoking Gun and Variety set out to make the inaugural North West Props Awards a beacon of hope, proving that business success and community spirit can go hand in hand.

Objectives

Variety tasked Smoking Gun with securing earned media coverage to:

  • Drive awareness of the first ever North West Props Awards
  • Increase nominations for award categories
  • Boost table bookings
  • Help secure funds for disabled and disadvantaged children in the NW

results and evaluation

Over £200,000

raised for disabled and disadvantaged children in the North West – helping fund specialist equipment, wheelchairs and sunshine coaches

18 pieces of media coverage

reaching more than two million readers

average DA score of 50

coverage secured was in highly credible and targeted industry publications such as  TheBusinessDesk, Property Week and Estate Agent Today

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