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Digital PR Agency

Making Healthcare Accessible with Testcard


When the founders of TestCard first met to discuss plans to develop an at-home UTI test kit and app, they could’ve scarcely imagined its immediate surge in relevance.

The award-winning medtech enterprise launched its non-invasive, at-home test kits, that turn smartphone cameras into clinical grade scanners, back in the autumn of 2020, amid the backdrop of the coronavirus pandemic.

Even since before the Covid outbreak, the way in which people accessed healthcare was changing. Throw a global pandemic into the equation, and the digital shift was accelerated further.

With the NHS focused on fighting Covid, and with fears of catching the virus in hospitals rife among the public, many decided to take their health into their own hands, testing for conditions like UTIs at home.

Smoking Gun worked with TestCard on a press office, social, and media relations programme to drive coverage of the product launch in consumer and relevant healthcare trade press, profile the brand founders, and offer targeted, knowledgeable advice to consumers on their intimate health.

results and impact

44 pieces of media coverage

in national and regional consumer and trade publications, across both print and online

Coverage across national print and online titles

including The Sun, Metro, Daily Express, Daily Telegraph and Daily Mirror

Coverage in women’s consumer/lifestyle magazines

including Chat, Pick Me Up, My Weekly, That’s Life, New, Stylist, Woman, Notebook and Prima

Interviews for TestCard founders

with business press including the Yorkshire Post and Business Desk

Coverage in healthcare trade press

such as Mobi Health News, P3, Pharmiweb and Medtech Innovation News 

131 million media reach

A combined potential media reach of more than 131 million since July 2020

An uplift in product sales

following national media coverage in the Sunday People, Mirror and Express

More than half (54%)

of online coverage with a link back to the TestCard website

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