Even since before the Covid outbreak, the way in which people accessed healthcare was changing. Throw a global pandemic into the equation, and the digital shift was accelerated further.

With the NHS focused on fighting Covid, and with fears of catching the virus in hospitals rife among the public, many decided to take their health into their own hands, testing for conditions like UTIs at home.

Smoking Gun worked with TestCard on a press office, social, and media relations programme to drive coverage of the product launch in consumer and relevant healthcare trade press, profile the brand founders, and offer targeted, knowledgeable advice to consumers on their intimate health.