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Digital PR Agency

Raising Silentnight’s Sleep Army


Consumer PR client Silentnight needed a campaign strong enough to cut through the noise of the pandemic, maximise on the increased interest in home comforts among the British public, deliver increased backlinks and traffic to the company website, and encourage signup to its database.

the campaign resulted in:

146 media hits

with 7 national online and 1 national print title — including Mail Online, Mirror Online, Metro, The Sun online, Daily Star, OK! and MSN


backlinks to Silentnight’s Pyjama Army application page


visits to Silentnight’s Pyjama Army application page, including 35,000 new visitors


entrants to Silentnight’s Pyjama Army competition page


database signups

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