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Digital PR Agency

Raising Silentnight’s Sleep Army

objectives

Consumer PR client Silentnight needed a campaign strong enough to cut through the noise of the pandemic, maximise on the increased interest in home comforts among the British public, deliver increased backlinks and traffic to the company website, and encourage signup to its database.

the campaign resulted in:

146 media hits

with 7 national online and 1 national print title — including Mail Online, Mirror Online, Metro, The Sun online, Daily Star, OK! and MSN

144

backlinks to Silentnight’s Pyjama Army application page

37,860

visits to Silentnight’s Pyjama Army application page, including 35,000 new visitors

30,000

entrants to Silentnight’s Pyjama Army competition page

19,000

database signups

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