Digital PR Agency
Consumer PR client Silentnight needed a campaign strong enough to cut through the noise of the pandemic, maximise on the increased interest in home comforts among the British public, deliver increased backlinks and traffic to the company website, and encourage signup to its database.
Smoking Gun launched the Pyjama Army Dream Job campaign, offering successful applicants the chance to get paid £300 in exchange for reviewing a ‘snuggle bundle’ of duvets, pillows, mattresses and blankets worth £600, which they also got to keep.
The campaign relied on exceptional established media relations across local, regional and national titles, with outlets approached to run stories about the new temporary vacancies at the UK’s leading sleep expert.
with 7 national online and 1 national print title — including Mail Online, Mirror Online, Metro, The Sun online, Daily Star, OK! and MSN
backlinks to Silentnight’s Pyjama Army application page
visits to Silentnight’s Pyjama Army application page, including 35,000 new visitors
entrants to Silentnight’s Pyjama Army competition page
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…
amec Awards Winner
Excellence Awards Winner
PR moment.com awards winner
PR Week Top 150
Pride Awards Gold Winner
UK Social Media Communications Awards