Digital PR Agency

Making Flying Flowers take off

objectives

Smoking Gun PR was called in to work on a consumer PR campaign for the relaunch of Flying Flowers, driving national media coverage and backlinks to the company website at a time when the news cycle was focused on a US election and second national UK lockdown amid the coronavirus pandemic.

strategy

The #SendASmile for less concept was created, offering Britons the chance to send a £1 bouquet to a loved on at a time when social contact was incredibly restricted.

The campaign was digitally activated and supported by experts and influencers, including Dr Amir Khan and Karen Haller.

National consumer media were targeted with advisory stories on how to choose what to send friends and family based on colour.

Trade press were approached to amplify the business relaunch.

results

23 print and digital media hits

The campaign generated 23 print and digital media hits, with 9 national outlets helping deliver a reach of 235million.

Coverage highlights

Coverage highlights included The Sun, The Star, Daily Mirror, House Beautiful, You Magazine and Internet Retailing.

95% of online coverage

offered a backlink to the Flying Flowers website.

Record traffic to the website

at one time, with products selling out in minutes of launch.

Our Awards

Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…