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Digital PR Agency

Les Mills Live


Our Health & Fitness PR client, Les Mills, wanted a helping hand boosting ticket sales and securing priceless press coverage for the brand’s Les Mills Live event in London.

This is how we exceeded expectations


Smoking Gun’s media professionals were given specific objectives from the client, on which campaign success would be judged.

  • Help drive ticket sales by placing pre-event pieces of national/regional print or online media coverage


  • Work with a fitness influencer to help raise awareness of the event amongst followers to drive ticket sales, and work with them to secure positive coverage of attendance of the event


  • Ensuring good attendance numbers at the event from credible, high profile editorial outlets, with pieces to run after Les Mills Live to convey the success of the event


Stand-out national ‘gold title’ media coverage

…including Women’s Health, The Sunday Times, The Sunday Times Style magazine, S Magazine, Metro, BBC Radio 4, the i, BESTFIT, Sunday Express, The Sun, OK Magazine


…of web coverage included follow links to the Les Mills Live website


Overall, we reached an audience of 2,142,197

Influencer clout

Emily Sheldon alone provided us with access to 30,900 Twitter followers via 20 posts, and 78,600 Instagram followers through 8 posts

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