The team set about pitching for every relevant national and regional media opportunity.
Securing the brand’s place in coveted summer shopping round ups was a focus, from ‘best BBQs’ to ‘garden must-haves’ – always linking to website product pages. Our ‘gold tier’ media were sent samples to review, alongside chef-inspired foodie boxes.
We created lifestyle angles around key search terms, including ‘how to clean your BBQ’ and common mistakes people make, offering advice, hacks and tips from the brand.
The team capitalised on every event, trend and cultural moment to secure coverage – from heatwaves to the Queen’s Jubilee and even the most Instagrammable BBQs.
We also supported Landmann’s retailer relationships, profiling its MD in the trade press and sharing business news. And to further raise the brand’s profile, we secured notable accreditations with The Good Housekeeping Institute.