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Digital PR Agency

Interflora Self-Partnered Bouquet


Interflora, the world’s largest flower delivery company, was looking for a digital PR campaign to help improve online visibility in the run up to its biggest date in the retail calendar, Mother’s Day.

The objective was to drive national media coverage and generate quality backlinks as part of a campaign to reach and engage a younger consumer.


  • Created interactive online tool and content hub

  • Commissioned social listening data to support our media story – revealing a rising number of Brits choosing to stay single

  • Managed a photoshoot to build the multi-media package

  • Recruited a notable psychotherapist and life coach to give expert comment

  • Influencer partnerships and gifting single celebs

  • Content for online media as well as Interflora’s owned channels and internal comms



Through digital PR we built 27 backlinks from online media outlets, with an average domain authority of 74


4,000 sessions to the campaign page to date


Backlinks from nationals Metro, London Evening Standard, The Sun, Yahoo!, Hello! and Tyla


Our link building campaign Story also appeared in 6 national print titles


11 pieces of influencer content with 17,000 engagements


Our digital pr campaign had 100% of online coverage included a backlink to the campaign page


Our link building campaign had 100% positive sentiment and key messages


76% had brand imagery and 62% included a brand spokesperson


Above average open and click through rate on campaign-related emailers

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