Create widespread interest and attention for the closure by bringing media and competition winners on final rides, to showcase the love for the attraction and lead into the narrative for future chapters of the storytelling. Result: 118 total pieces of coverage.
Launch last chance to ride competition to dial up the drama and create a VIP experience – to change the perception of the ride closure for the consumer from a feeling of loss to an exciting opportunity. Result: 41 total pieces of coverage.
Control the messaging/ speculation around the ride closure and return in a positive way and start the grassroots education of the ride narrative early on with the media. Result: 200 total pieces of coverage.
Leverage extraordinary real life stories to generate national and regional media interest for a story which highlights the deep emotional connection Nemesis has for so many people. Result: 18 total pieces of coverage.
Build suspense for the new ride by bringing widespread interest by giving audiences a ‘first-look’ at a key transformation and engineering milestone. Result: 98 total pieces of coverage.
Build excitement for the new ride by giving audiences their first taste of the compelling storytelling and a preview into the new creative theming of the new ride. Result: 46 total pieces of coverage.
Establish clear understanding and anticipation within our key consumer media targets that Nemesis is returning this year. Result: 78 total pieces of coverage.
Remind core audience that the transformation of Nemesis is continuing by showcasing the latest milestone and engineering development. Result: 41 total pieces of coverage.
Deliver a stand-out stunt that will drive media buzz and produce an unfair share of voice for the launch of Nemesis Reborn. Result: 294 total pieces of coverage.
Purpose of activity: Drive broadcast and consumer media coverage as the final touches are made ahead of the return of Nemesis. Result: 61 total pieces of coverage.
