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Social Media Account Director

Thanks to a bumper start to 2024 and our continued ambitious growth plans, we have a rare opportunity for a Social Media Account Director  to join our ambitious and fast-paced Manchester team.

If you are an experienced Social Media Account Director with a flair for creativity and a passion for building strong client relationships and delivering world-class social media  campaigns, then this could be the role for you! 

You will be the driving force behind implementing social media strategies for some of the UK’s most well known brands. You will serve as the primary point of contact, building and nurturing strong relationships with clients, understanding their goals, and delivering exceptional results whilst expertly managing and motivating your team. 

The right fit

Over the last 10+ years, we’ve worked hard to achieve a fantastic culture at Smoking Gun. There are no egos here. It’s a truly collaborative team that is passionate about delivering award-winning work. 

Smoking Gun’s values (nurture, aspiration, accountability, courage, adaptability and rigour) are embedded into the agency’s day to day operations, and we regularly recognise and reward staff for demonstrating these values within their roles. 

It’s really important that whoever joins our team fits these values and will match our passion, positivity and supportive culture, whilst delivering world class work. 

More about the role 

The role is full-time and on a permanent basis. You will be responsible for – 

  • Working collaboratively with the Digital Strategy Director and wider SLT including Head of Consumer, Head of B2B and Planning and Strategy Director
  • Developing and executing social media strategies and campaigns aligned with clients’ business goals, brand objectives and target audiences
  • Manage the team to oversee all social media accounts, including content creation, scheduling, and publishing across various platforms
  • Working collaboratively to deliver world class, highly innovative and inherently social campaigns
  • Establishing strong relationships with clients at a senior level, acting as the main day-to-day contact for all digital campaign related activities
  • Monitoring social media trends, tools, and applications to ensure our agency stays ahead of the curve in utilising new features and technologies effectively
  • Maintaining relationships with the major global social platforms
  • Continuously monitor campaign performance and adjust strategies and plans as required to ensure campaign success
  • Conducting in-depth social media audits and analysis, providing actionable insights and recommendations to optimise campaign performance
  • Collaborating with cross-functional teams, including creative, marketing, and account management, to develop integrated campaigns that deliver against objectives
  • Staying up-to-date with industry trends and best practices, ensuring our agency remains at the forefront of social media marketing strategies
  • Leading and mentoring junior team members, providing guidance and support to help them achieve their professional growth
  • Leading client meetings. Ensuring that preparation for the meeting is well organised and that account directors or seniors are fully briefed on meeting contents.
  • Promoting our range of services and the expansion of business with existing clients
  • Working with the senior team on new business briefs and pitches 
  • Ensuring projects are completed to a specific schedule and within an agreed budget 
  • Resource planning for the social team 


Some of our Tik Tok work and our Tik Tok webinar

Digital content examples

Our approach to influencer marketing 

Essential experience/ requirements: 

  • Approx. 5 years experience working on big brand social media accounts, preferably within an agency or similar creative environment
  • Strong knowledge of various social media platforms, their functionalities, and best practices for organic and paid campaigns
  • Proficiency in using social media management tools and analytics platforms to track and measure performance
  • Excellent written and verbal communication skills, with the ability to craft compelling and engaging content
  • Analytical mindset with the ability to interpret data and draw meaningful insights to drive strategy
  • Strong organisational skills and the ability to manage multiple projects simultaneously, meeting deadlines and delivering high-quality work
  • Demonstrated leadership skills, with the ability to lead and inspire a team
  • Strong interpersonal skills and the ability to build and maintain relationships with clients and team members
  • Represent your company at industry forums, conferences and seminars.
  • Support company culture wholeheartedly, sharing the company’s vision and values with staff and encouraging a positive working environment.
  • Demonstrating exemplary conduct at all times, setting high standards to junior members of the team.

Company package/ perks 

Salary banding – £40k+. 

As well as a competitive salary, you will also receive – 

  • 25 days holiday and your birthday off
  • Statutory pension scheme
  • Discretionary annual bonus scheme

And we also offer our colleagues – 

  • Hybrid/ flexible working 
  • Summer hours where you can finish early throughout the summer holidays
  • A structured development programme including monthly 121s with line manager and quarterly performance reviews
  • Access to a dedicated mentor as part of our company-wide mentor scheme 
  • Personal development fund – £250 a year to spend on anything you want to develop an interest/ hobby/ life skill, non work related
  • Regular socials / team building activities
  • Monthly lunch and learn sessions featuring external experts 
  • Peer to peer reward system where points can be cashed in for vouchers, days off, meals out etc 
  • Discretionary annual company bonus scheme
  • Work anniversary gifts 
  • Exclusive Perks  – with discounts on lifestyle items from shopping to gyms to cinemas etc
  • Volunteer days – up to x2 paid volunteering days per year to support a charity of your choice  
  • Sabbatical after 10 years service
  • Office balcony and bbq where colleagues can work or dine alfresco

A bit about Smoking Gun

We don’t do PR. We shift consumer behaviour. We build trust. We change perceptions. We move audiences.

We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.

For ballsy brands with brains – welcome to Smoking Gun.

When the gun fires, you need to be able to measure the smoke. We’re the agency with seven global effectiveness awards for impacting business goals.

We’re authentic storytellers, with a purpose. Our culture is built on values of aspiration, adaptability and accountability. Our people are courageous, rigorous and nurturing in all they do. At Smoking Gun, you’ll connect with some of the most experienced minds in the industry – strategists, creatives and former national news editors.

Spanning B2C and B2B, our roster includes market leaders and pioneering start-ups – all sharing our challenger brand mentality to disrupt norms and push boundaries. 

If you think you could be a great addition to our ingenious team, please send your CV to [email protected] 

No recruiters please


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