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Senior Influencer Executive

Thanks to some sensational new client wins and an ambitious growth period ahead, we have an exciting opportunity for a Senior Influencer Executive to join our ambitious and fast-paced Manchester team.

We are looking for the very best of the best to be a member of the Guns digiterati.

As a senior influencer executive you will play a vital role in developing and executing influencer marketing strategies to enhance brand visibility, drive engagement and increase sales for some of the UK’s most well-known brands. 

This position requires a deep understanding of influencer marketing trends, exceptional communication skills, and the ability to build and maintain strong relationships with influencers.

The right fit

Over the last 10+ years, we’ve worked hard to achieve a fantastic culture at Smoking Gun. There are no egos here. It’s a truly collaborative team that is passionate about delivering award-winning work. 

Smoking Gun’s values (nurture, aspiration, accountability, courage, adaptability and rigour) are embedded into the agency’s day to day operations, and we regularly recognise and reward staff for demonstrating these values within their roles. 

It’s really important that whoever joins our team fits these values and will match our passion, positivity and supportive culture, whilst delivering world class work. 

More about the role 

The role is full-time and on a permanent basis. You will be responsible for – 

  • Developing and implementing influencer marketing strategies aligned with our clients’ goals and target audience – this includes inputting on creative and the content-roll out strategies
  • Identifying and collaborating with relevant influencers (gifted and paid) across various platforms, to effectively promote our clients’ brand/ product
  • Negotiating and managing contracts and agreements with influencers, ensuring clear deliverables and expectations
  • Managing client influencer budgets 
  • Liaising with the Social and PR teams to execute 360 marketing campaigns and amplify influencer coverage via paid/ PR
  • Monitoring and analysing campaign performance, providing regular reports and insights to optimise future strategies
  • Staying updated on industry trends, emerging platforms, and best practices in influencer marketing. 
  • Maintaining strong relationships with influencers, managing ongoing communications, feedback, and troubleshooting any issues that may arise
  • Identifying and cultivating new influencer partnerships to expand brand reach and drive new opportunities for clients
  • Planning and managing the organisation of influencer events / IRL activations 
  • Staying up-to-date with regulatory guidelines and ensure all influencer campaigns adhere to legal and ethical standards
  • Continuously evaluating and improve influencer marketing processes and strategies to maximise ROI and achieve business objectives

Essential experience/ requirements

  • 2 years experience working in an influencer marketing role (brand or agency side) which includes paid for influencers
  • In-depth knowledge of influencer marketing trends, platforms, and best practices
  • Strong negotiation and contract management skills
  • Excellent communication and interpersonal abilities
  • Proficient in using influencer marketing tools and analytics platforms
  • Exceptional organisational and time management abilities, with the capacity to handle multiple clients and projects simultaneously 
  • A strong attention to detail and accuracy
  • Familiarity with legal and ethical guidelines surrounding influencer marketing

Company benefits/ perks 

Salary banding – £24k – £26k.  

As well as a competitive salary, you will also receive – 

  • 25 days holiday and your birthday off
  • Statutory pension scheme
  • Company laptop 

And we also offer our colleagues – 

  • Hybrid/ flexible working 
  • Summer hours where you can finish early everyday, throughout July and August
  • A structured development programme including monthly 121s with line manager and quarterly performance reviews
  • Access to a dedicated mentor as part of our company-wide mentor scheme 
  • Personal development fund – £250 a year to spend on anything you want to develop an interest/ hobby/ life skill, non work related
  • Regular socials / team building activities
  • Monthly lunch and learn sessions featuring external experts 
  • Peer to peer reward system where points can be cashed in for vouchers, days off, meals out etc 
  • Discretionary annual company bonus scheme
  • Work anniversary gifts 
  • Exclusive Perks  – with discounts on lifestyle items from shopping to gyms to cinemas etc
  • Volunteer days – up to x4 paid volunteering days per year to support a charity of your choice  
  • Sabbatical after 10 years service
  • Office balcony and bbq where colleagues can work or dine alfresco

A bit about Smoking Gun

We don’t do PR. We shift consumer behaviour. We build trust. We change perceptions. We move audiences.

We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.

For brands with balls, and brains – welcome to Smoking Gun.

When the gun fires, you need to be able to measure the smoke. We’re the agency with seven global effectiveness awards for impacting business goals.

We’re authentic storytellers, with a purpose. Our culture is built on values of aspiration, adaptability and accountability. Our people are courageous, rigorous and nurturing in all they do. At Smoking Gun, you’ll connect with some of the most experienced minds in the industry – strategists, creatives and former national news editors.

Spanning B2C and B2B, our roster includes market leaders and pioneering start-ups – all sharing our challenger brand mentality to disrupt norms and push boundaries. 

If you think you could be a great addition to our ingenious team, please send your CV to [email protected]

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