If you are an experienced Social Media Account Director with a flair for creativity and a passion for building strong client relationships and delivering world-class social media campaigns, then this could be the role for you!
You will be the driving force behind implementing social media strategies for some of the UK’s most well known brands. You will serve as the primary point of contact, building and nurturing strong relationships with clients, understanding their goals, and delivering exceptional results whilst expertly managing and motivating your team.
The right fit
Over the last 16+ years, we’ve worked hard to achieve a fantastic culture at Smoking Gun. There are no egos here. It’s a truly collaborative team that is passionate about delivering award-winning work.
Smoking Gun’s values (nurture, aspiration, accountability, courage, adaptability and rigour) are embedded into the agency’s day to day operations, and we regularly recognise and reward staff for demonstrating these values within their roles.
It’s really important that whoever joins our team fits these values and will match our passion, positivity and supportive culture, whilst delivering world class work.
More about the role
The role is full-time and on a permanent basis.
Purpose
Reporting to the Client Services Director and working closely with both our strategy department and PR Heads – lead and implement our storytelling approach across social media, including influencers.
The role is part of our integrated (PR/social media/Influencer) service offering across both B2C and B2B clients.
You will have accountability for client success on social media.
Duties & Responsibilities
- Support fostering a high performance and empowering working environment within the social media team in line with Smoking Gun’s Values
- Ensure the social media team has all necessary tools and training to improve core expertise, deliver for clients and achieve their personal development goals
- Assist in managing the pipeline of relevant new business opportunities and lead on appropriate responses
- Develop frameworks, best practices for the evolving social media landscape in line with Smoking Gun’s overall growth objectives and effectively integrate into all of SG’s other services.
- Commerciality – deliver annual revenues and recovery rate targets. Planning team resourcing and managing servicing levels
- Utilise existing tools/ subscriptions and seek ways to continually improve our offering, service levels
- Lead strategic conversations and brainstorm sessions to develop content strategy and ideas
- Create persuasive and compelling content that helps deliver on client goals
- Write and execute creative project briefs for internal teams and external suppliers
- Measure and evaluate the success of social media campaigns and analyse their performance to identify areas for improvement
- Collaborate seamlessly with other departments to ensure creative campaigns are executed successfully
- Holding direct line reports accountable against targets via regular reviews
External
- Ensure that all client work is of the highest quality and is delivered on time, on brief and on budget
- Establish strong client relationships, become the strategic point of contact and trusted advisor for senior clients
- Contribute to client’s business growth by proactively identifying new opportunities
- Be an ambassador for the business – primarily with key existing clients, secondarily with potential clients and in the wider marketing community
- Perform senior-level client negotiation and management skills, with clear and
substantive speaking, writing and presentation skills
Key Performance Indicators
- Personal billable utilisation target – c65%
- Retention of social media client accounts – >90%
- Growth of social media accounts
- Running profitable client accounts (managing service levels)
- Increasing wider team knowledge and understanding of channels
- Create ‘ingenious social media ideas’ for agency, clients & pitches
- Winning awards for social media / influencer work
Required skills and experience
- 5+ years of social media marketing focused roles in agencies
- Team leadership and development
- Development of effective, strategic and creative social media campaigns and BAU
- Paid social media – experience in boosting / audience targeting required
- Influencer marketing – experience of partnering with social media content creators and influencers of all sizes to achieve specific marketing goals, such as increasing brand awareness, credibility, and sales.
- Excellent communication and presentation skills, including building effective relationships with senior stakeholders.
Refer to separate Agency Values and Behavioural traits document for specifics on expectations
Remuneration:
£45k+ depending on experience
33 days holiday + birthday off
- Hybrid/ flexible working
- Summer hours where you can finish early everyday,
- A structured development programme including monthly 121s with line manager and quarterly performance reviews
- Access to a dedicated mentor as part of our company-wide mentor scheme
- Personal development fund – £250 a year to spend on anything you want to develop an interest/ hobby/ life skill, non work related
- Regular socials / team building activities
- Monthly lunch and learn sessions featuring external experts
- Peer to peer reward system where points can be cashed in for vouchers, days off, meals out etc
- Discretionary annual company bonus scheme
- Work anniversary gifts
- Exclusive Perks – with discounts on lifestyle items from shopping to gyms to cinemas etc
- Volunteer days – up to x2 paid volunteering days per year to support a charity of your choice
If you think you could be a great addition to our ingenious team, please send your CV to jobs@smokinggun.agency
No recruiters please at this stage.
