The Blagger's Blog 11th December 2015

A weekly roundup of media news, sans effort

Quote of the week

“But when you see, in these times, for a guy like that to make a false — by the way, to lie. He lied just like Obama lied about Obamacare. Just like they lie about so much. This administration’s one big lie.” Former Presidential candidate Donald Trump, renowned for schoolyard behaviour, responding to comments made about his hair by one of the White House’s top spokespeople.

Weekly High

As we mentioned in our recent blog on Christmas adverts, Aldi recently unveiled this clip, poking a bit of (harmless) fun at John Lewis’ festive commercial involving an elderly gent and a telescope. We laughed, your probably will too.

https://m.youtube.com/watch?v=wzsMiCBzciY

Weekly Low

IBM has managed to offend pretty much every woman on the planet by using a hairdryer to try and encourage ladies and girls to get into computer science and engineering. It’s not 1955, you know…

Stories To Keep An Eye On

Top Right, which owns the magazine giant Emap, an institution in publishing for the last 70 years, is ‘retiring’ the Emap brand and switching all its titles to digital-only.

The results of The Drum’s diversity census have been published, a survey that looks to reveal how the marketing, PR, digital and advertising sectors are made up in terms of employees.

Just in case you missed it

 Coronation Street star Tina O’Brien had a falling out with Manchester vlogger Guillotine Mack this week. Click here to find out why brands shouldn’t copy either personality.

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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