In a world which is constantly developing, no industry is static, as such this week’s infogrpagic looks at the changes which have occurred in the PR industry.
Although the stats quoted are American-centric the the same changes can be seen over on our side of the pond too.
 
Evolution_of_PR_Infographic
 
A hat tip to inkhouse who created the infographic.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.