As an award winning social media and PR agency everyone at Smoking Gun PR understands how important it is for brands to engage with their fans and followers. This week’s infographic is all about understanding those fans, followers and friends and what they care about by dividing them into four key segments.

A hat tip to getsatisfaction.com and column five for creating the infographic.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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