A weekly roundup of media news, sans effort

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Quote of the week

“This is a private matter”. Downing Street’s response to questions surrounding the David Cameron’s late father and tax avoidance in light of the Panama Papers leak this week. Best. Answer. Ever.

Weekly High

Here on the Smoking Gun blog we try to avoid political biases, but are always quick to pick up on instances in which any of the parties has been caught out, or, even much rarer, has managed to do something PR or marketing-related that’s actually good. Hence our high point from the last seven days being the Greens and their #GrownUpPolitics video, which makes a good point about the rather immature nature of Westminster and its populace.

Weekly Low

Funeral Funeral

It’s the April Fool’s joke Google wants us to forget about ASAP. Costing people work, jobs and a lot of time spent sending apologies, Gmail users were given the option to send emails with a ‘witty’ GIF embedded, showing a minion from hit movie Despicable Me dropping a mic. Any replies to emails sent like this would not cause an alert in the usual way. The problem was the button was deceptively close to the usual ‘send’ option, loads of people found themselves mailing ‘mic drop moments’ to their bosses/clients/significant others, responses were missed, and by mid-afternoon Google had apologised and removed the gimmick. FAIL.

Stories to keep an eye on

In Pennsylvania, USA, a nine year old is reporting for, editing and publishing her own local news website, much to the dismay of some adults who took umbrage with her scooping the pros on a story about a local murder.

Virgin Galactic is helping to develop a new supersonic commercial airliner which could reduce flight times between London and New York to just four hours. 

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.