The Blagger’s Blog – a weekly roundup of media news, sans effort

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Quote of the week

“Extremely nice.”

Peter Dayan, director of Gatsby Computational Neuroscience at University College London, offering his opinion on Google’s latest AI breakthrough, wherein a program has been created that learns from its own past, applying acquired skills to tackle new problems, suggesting Judgement Day is only a matter of time now.

Weekly high

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Paddy Power has been up to mischief once again this week, spreading this image of Donald Trump and Vladimir Putin riding a horse topless. Designed to promote Cheltenham Races, this week, and the bookie giant’s new political betting arm.

Weekly low

StormNMECover

UK grime star Stormzy bravely spoke out about battling depression recently, which is commendable. Then the NME used his image for a cover story about the same, highly sensitive and deeply personal issue, without asking his permission. Definitely not OK, check the artist’s Twitter feed for the response, but let’s just say he’s not happy, and neither are a lot of fans and readers.

Need to know

Former Chancellor George Osbourne has been appointed the new editor of London’s Evening Standard newspaper.

The Guardian has pulled all advertising from YouTube and Google in the latest controversy regarding extremist materials being placed close to branded content, following in the wake of the UK Government placing all Google ads on hold until it receives an explanation as to why similar things are happening with public campaigns.

CharltonJust in case you missed us

This week we took a look at influencer marketing in the wake of yet another massive scandal as Australian health and beauty trendsetter Belle Gibson was shown to have lied about her cancer recovery and withheld profits promised to charities.

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.