What costs $3.5 million for 30 seconds? No this isn’t a blog post about the latest football signing to join Manchester City but a look at some of the most expensive advertising space in the year…..the Super Bowl!

The Super Bowl is anticipated as much for its adverts as it is for the game – well in some circles anyway! And it never disappoints, with ads this year featuring spectacles such as sky diving cars, naked M&M’s and David Beckham!

Below is a list of five of our favourite ads from this year, so let us know what you think!

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.