A weekly roundup of media news, sans effort

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Quote of the week

“I mean this with respect, we didn’t feel like there was anything left to learn here. And that you had given up on yourselves.”

US documentary maker Michael Moore, discussing the UK within the context of his latest film.

Weekly high

Never heard of the St Kilda Film Festival? If you’re anything like us, you won’t forget about it after this.

Weekly low

columbia

Adidas is usually pretty good at presenting itself to the public, which is why we were overwhelmed with disappointment at this ridiculous error. Without wanting to sound like that person who corrects you on the pronunciation of chorizo, it’s Colombia. Cue instant social media ridicule.

Stories to keep an eye on

Twitter has unveiled a series of new Euro 2016 emojis, which it might be worthwhile getting acquainted with.

A new driverless car from Audio is apparently programmed to be ‘socially competent’, whatever that means.

The BBC has joined the legions of organisations experimenting with virtual reality.

Just in case you missed us

This week we looked at the new national newspaper for the north, 24- The North’s National– and before that we were contemplating why sometimes it’s better to have everyday people in your campaigns as oppose to celebs.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.