A weekly roundup of media news, sans effort

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Quote of the week

“I don’t have the figure, but I’ll happily provide it.” Google’s president for Europe, the Middle East and Africa admitting to the UK Public Accounts Committee that he doesn’t know how much he earns. We don’t either, but it’s probably a lot (definitely).

Weekly High

In the midst of the annual Super Bowl advertising frenzy, software and tech giant Adobe decided to come up with something refreshingly surreal and, in our opinion, truly laugh-out-loudable to promote its online services and marketing, offering one simple message- ‘when the stakes are this high, it’s best not to gamble’.
 

Weekly Low

Launched in 1986, centre-left daily The Independent is expected to announce later today that it will close its print edition amid rapidly falling circulation, with the focus being re-applied to independent.co.uk. Meanwhile, cut price title the i will be sold, with Johnston Press, owner of The Scotsman amongst other titles, the most likely candidate to take over the publication. Here’s today’s cover…

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Stories To Keep An Eye On

The number of active Twitter users flatlined in Q4, at 320million, raising further concerns about the viability of the platform going forward.

The full line up of new Top Gear presenters has been announced.

Just in case you missed it

This week we’ve been musing over why it’s not a very good idea for PR and marketing pros to send threatening emails to journalists over what has been written.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.