A weekly roundup of talking points, sans effort

Worth the paper it’s printed on?

Last week’s light news success stories included…
…Tulisa Contostavlos getting an apology over that sex tape, as reported in 24 articles, whereas the Chinese government’s apology and payment of £7,160 for a forced abortion made it into just 5…
…Kanye West and Kim Kardashian still being in the honeymoon period, the crux of 23 headlines, far more than the 8 that focused on university applications dropping by 50,000…
…Channing Tatum, the actor, starring in raunchy movie Magic Mike, and appearing in 36 articles, whilst the female Afghan politician murdered in a car bomb was only mentioned in 5.
(Source: Journalisted)

Weekly high

There’s something strangely poignant about the latest campaign Mars have devised for everyone’s favourite two-finger, chocolate-covered, caramel topped biscuit. Take a look for yourselves.
https://www.youtube.com/watch?v=Xr6LkOU6oT4

Weekly low

Those at Burger King HQ would not have been impressed when this picture surfaced online, allegedly showing staff standing on lettuce. Even worse, the culprit was fired, meaning it’s true.

If there is a success story, blunder, or tweeting town you’d like to see included email [email protected]or tweet using #blaggersblog. Happy Friday!

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.