A weekly roundup of media news and talking points, sans effort

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Quote of the week

“Dear blah blah blah.” An email sent out by HM Treasury yesterday, to a contacts list of lobby journalists and correspondents. So bad it’s actually funny.

Weekly High

Whether this is really a high or not depends on if you love it or hate it. Still, you can’t help but be impressed with Marmite’s shrewd business acumen after the product was named ‘Second Most Confiscated Item At London City Airport in 2014’, and then the brand brought out a 70g travel size jar that is allowed in hand luggage. Good work.
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Weekly Low

Oh dear, oh dear, Co-Op. As if the group hadn’t already had a rough time of things in recent years (big losses at the bank, the buyout of an ethical firm by U.S. hedge funds), this week the retail arm somehow managed to charge customers who bought food and petrol on 7th July twice. Not everyone was affected, but nevertheless it doesn’t look great.

The Co-operative Food logo

Stories To Keep An Eye On

Advertisers and marketers are increasingly using facial recognition technology to gauge consumer reactions to campaigns.

The BBC is considering making its news channel online-only.

A new journalism platform, Byline, is looking to pay contributors and overheads through crowd funding, rather than the traditional advertising model.

Just In Case You Missed It… 

This week we’ve been looking at why Twitter will now allow you to submit your birthday to the social media platform. Take a look at our thoughts here.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.