It’s a brand built on quality. So when the rumour mill suggested Apple could move to buy Facebook, this Manchester based PR firm specialising in social media was intrigued.
The first Macintosh Operating System launched in the early 1980s, with the excellent Ridley Scott advert (below). Since then there’s always been a perception that any product carrying the eponymous logo is a cut the rest. It’s unsurprising, then, to hear that Standards & Poor- the global ratings agency- have classified said technology manufacturer as the second most valuable company on Earth. It’s a fact that makes it easier to understand how Apple can afford to go on a $51 billion spending spree, as the world’s economy continues to struggle.
Like many PR firms and marketing agencies we’ve got a room full of iMacs and MacBook Pros. We love how they work, almost as much as the way they don’t break very often. So we’re interested to see what might happen if Silicone Valley’s trendiest firm snaps up the most popular social network on the planet, valued at a cool $35-$40 billion.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.