Experian, a leading competitive information agency, has revealed the UK’s Top 10 most searched for brands online, and favourite web-based activity. The results, unsurprisingly, bolster the notion that the ‘social age’ has arrived.
As a PR firm with a social media and interactive focus this obviously interests us enormously, and we’re pretty sure you’ll raise an eyebrow too. So, here are the facts… In 2010 Facebook accounted for a staggering 3.5 per cent of all British queries on Google, Yahoo! and Bing.
Take into account spelling inaccuracies, and abbreviations (such as ‘FB’), and this figure jumps to roughly 6 per cent. When you consider how many times people use a search engine, well, we need add no more. Except, of course, to show what the final league table looks like:
1.Facebook
2.YouTube
3.eBay
4.Amazon
5.Argos
6.BBC
7.Autotrader
8.Sky
9.Next
10.Tesco
As promised, that’s not the only news. According to the same statisticians, during January 2011 12.4 per cent of all UK internet visits resulted in a social media destination. In total the study monitored a rather mind-blowing 9,000 social networks, which collectively received an unbelievable 2.4 billion visits during the first 31 days of this year. For more details, take a look at the Experian Hitwise report, Carpe diem- Seizing the moment in social media.
Image (C) Benstein
