Part hotel, part serviced apartment, each Roomzzz really is a hotel apart. Now the UK’s foremost progressive and innovative hospitality specialist is working with Smoking Gun PR, Manchester’s equally progressive and innovative consumer public relations agency.
Roomzzz has combined all that is great about boutique hotels and serviced apartments to open three luxury hotels; two in Leeds and one in Manchester. By offering an opulent ‘home away from home’ experience, these Aparthotels are perfectly tailored for business trips and city breaks. Thankfully we’re able to provide them with a bespoke PR solution to match, created by our marketing communications specialists.
The company is undergoing significant expansion and has brought in our public relations expertise to help build brand awareness at this crucial time. The PR campaign will focus on creating news stories, securing media visits and building a social media profile for Roomzzz. Together we’ll get the right people talking about these innovative UK hotels, and our forward thinking marketing strategies.
Mark Walton, Head of Brand & Franchising at Roomzzz commented:
“As one of the most progressive and innovative hospitality providers, we have appointed Smoking Gun to assist in our plan to enhance our market profile and execute strategic growth in order to establish our position as the premier Aparthotel brand within the UK. The experience within the sector that Smoking Gun brings will allow us to meet our expansion targets, whilst continuing to develop our brand and reputation.???
Rick Guttridge, MD at Smoking Gun PR adds:
“Travel and leisure are key areas of expertise and interest for us and Roomzzz is another challenger brand we’re looking forward to helping grow with some innovative marketing and public relations tactics.???

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.