It’s one of the universe’s great mysteries, like the meaning of life or location of that Holy Grail. But with so much riding on having even the least understanding of the way in which most of the information we access on the web is delivered this next video shouldn’t be overlooked.
Straight from the horse’s mouth, as it were, here’s Matt Cutts, a quality engineer at Google, talking about how the world’s most popular search engine scours the internet based on our search terms, and, more importantly, sorts the results. Watch this space for more useful clips from respected sources.

(C) Google

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.