The World Cup marketing battleground has just got even bloodier with the unveiling of this, ahem, little effort from Nike! Like the Carlsberg World Cup ad it’s star laden with fantastic production values. Whilst Carlsberg’s effort focuses in on the raw power of what the World Cup means, this one has much more football action and some cheeky nods to the superstar status and marketing power a great World Cup can bring players in the modern social media savvy world.
But enough pre-match chatter, onto the action and judge for yourself which ad wins. For what it’s worth I think we’re into a penalty shoot out…
