The greatest public relations campaigns are like the best marketing campaigns; eye catching, memorable, and inspired by thoughts that don’t fit inside that dusty old box. Of course there’s no caveat to say cartoons are a must, but let’s face it, we all love eye candy.
Though geographically a world away from us here in the world of Manchester based PR agencies, Ogilvy & Mather made it very clear earlier this year that the Vietnamese and British share at least once common love, with aesthetics being the object of our desire. Take for example this advert for Thien Long, watch it, and then ask yourself- ‘have I ever seen a stationary commercial like this before?’ We know where the wise man’s money is.
