At Smoking Gun PR, we’re big fans of infographics, we’ve created a number of them over the years, either for clients or simply to showcase our knowledge of a sector. Heck we even have a regular blog devoted to showing some of our favourites!
However, as shocking as this may sound, there are still people in the world wondering what all the fuss is about, who just don’t see the point in infographics. As such this week’s clever animated infographic is especially for them and looks at 13 reasons our human brains love them – click here to see the full thing.

A hat tip goes to  NeoMam who created it.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.