As with all social networks, since the image ‘pinning’ site Pinterest launched there has been speculation as to how it can work for brands. Well it seems the site is catching up with the likes of Twitter and Facebook in the marketing stakes. The site has just signed a deal with NBC’s popular show ‘The Biggest Loser’ to promote the programme and healthier lifestyle choices, piggy backing off the site’s popularity for ‘re-pinning’ motivational quotes and images.
This week’s infographic rounds up how users interact on Pinterest and features some interesting stats including the fact that visitors referred from Pinterest spend 70% more money then visitors referred from non-social channels.
So, what do you think? Is there potential with Pinterest when it comes to brands?
