At Smoking Gun PR we understand the importance of images when communicating our clients’ stories. The old adage of a picture saying a thousand words is truer now than ever before, particularly in the digital sphere. As such this week’s infographic looks at the importance of including images in your online content.
 

A hat tip to MDGAdvertising for creating the infographic.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.