Infographic: Geo-Marketing & why it matters

This week’s infographic explains what Geo-Marketing is and why it matters. At Smoking Gun PR we always use a variety of social media channels and tools to target specific audiences for clients, whether that’s by setting up locations on FourSquare and leaving tips for people to pick up on, or creating bespoke Facebook adverts aimed at different regions- a practice perfectly visualised below.

A big thank you to Kissmetrics for creating this week’s infographic

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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