Here at Smoking Gun PR we ensure that all our campaigns, whether traditional or digital, are always backed up by a coherent strategy. As such we thought we’d share this infographic which explains the process behind creating a simple social media strategy.

A big thanks to Eng@ge marketing design for creating the infographic.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.