You may call us a little odd (you wouldn’t be the first!) for thinking this but have you ever stopped and thought, what actually happens when I search the web and how does Google (or any other search engine) select which results to show me?
Well we found this fantastic video courtesy of Google to explain in laymens terms just what happens when you search. Enjoy.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.