So the weather has turned frozen, Christmas parties are planned but there was one thing missing from my pre-Christmas rituals; a good festive advert.
Now I understand that adverts at Christmas are big business just look on Facebook for all the people who are ‘fans’ of the Coca Cola advert (including myself). However I think the honour of best Christmas advert this year belongs to John Lewis, have a look and judge for yourself:

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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