CIM Digital PR Bootcamp – Public Relations measurement and preparing for a crisis

CIM Digital PR Bootcamp at MMU Business School

Last week I enjoyed the opportunity to speak at a Chartered Institute of Marketing event called CIM Digital PR Bootcamp at the impressive MMU Business School.

Organisers asked me to look at two areas; effective measurement and evaluation of modern pubic relations and preparing for a crisis. The latter ended the whole session nicely after myself and Rene Power had shared ideas on effective types of content to use in digital PR, how to distribute and then measure it. The idea being that the greater your profile the higher chance you have of facing some digital reputaional issues.
As promised to the delegates on the day, we’ve made our slides available on slideshare and for ease, below are my two decks for you.

It can be hard to interpret presentations without the speaker’s context to make it relevant, so please don’t hesitate to call or tweet me @rickguttridge if you have questions.
Many thanks,
Rick

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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