The Blagger’s Blog – a weekly roundup of media news, sans effort

uk-eu

Quote of the week

‘The objective is simple- leave.’

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Former Conservative Party leader and proud leave campaigner Iain Duncan Smith on BBC Radio 4’s Today programme earlier this week, as paraphrased across the headlines, giving the most oversimplified response to a question so far this year after being asked about Brexit objectives.

Weekly high

We do enjoy the longstanding Specsavers ad proposition- basically don’t neglect your eyes or you risk trying to resuscitate a cat, or wind up landing a rocket ship on a commercial airport runway. The optical giant’s latest is another winner, although it’s unclear whether driving away with a vat of Grade-A vin is a bad thing.

Weekly low

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The Washington Post Express was left red-faced this morning after managing to mess up its front cover. The image, supporting a lead story about women uniting to protest against president elect Donald Trump, should have depicted a group of people congregating to form a female symbol, but instead they joined to form the male symbol. Cue Twitter apology.

Charlton

Need to know

Nigel Farage has joined the full-time team at LBC talk radio after being inspired by U.S. broadcasting.

The Sun has announced losses of £60million, with falling ad revenue and hacking fines no small factors.

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

Submit a brief

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.