Blagger's Blog: Piers Morgan, Heineken, and leadership fails

Quote of the Week

Weekly High

https://m.youtube.com/watch?v=CrQt8NuWVXU&oref=https%3A%2F%2Fwww.google.co.uk%2F&has_verified=1&layout=tablet&client=mv-google
Heineken is well known for innovation in advertising, and its latest campaign- Open To All- is certainly no exception. We shouldn’t need to explain why this clip is our weekly high, so let’s not bother- just take a look instead.

Weekly Low

With the UK General Election looming, Theresa May’s absence from this week’s leaders debate was both notable and a massive PR fail at a time when the PM and her party could do without more criticism. Proof that showing up is better than not.

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Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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