“Until I feared I would lose it, I never loved to read. One does not love breathing.”

Scout in Harper Lee’s classic novel, To Kill A Mocking Bird, which seems appropriate considering it’s International Women’s Day, and yesterday was World Book Day.

 

Weekly High 

Camden Town Brewery just unveiled the 2019-20 kit for Camden Town FC, the women’s football club the business sponsors. A stunning design piece in its own right, the tops feature beautiful drawings of female role models connected to the London borough, from Sylvia Plath to Nigerian writer Buchi Emecheta OBE.

Weekly Low 

Everyone likes cooking, right? Well, not, obviously not. But that’s not the point here. The Royal Institute of British Architects made a serous faux pas by trying to mark International Women’s Day with a brunch and ‘useful’ cooking class. Do we need to explain why this was a bad idea?

 

Need to know 

Digital content giant BuzzFeed printed a one-off magazine this week, with New York City commuters at Union Square, Penn Station and Herald Square picking up the exclusive copies on Wednesday.

Amazon is reportedly preparing to make Lord of the Rings into a TV show for its streaming service, at a cost of $1billion.

PR Week has launched its UK Power Book 2019, revealing the brightest and most influential pros in the sector.

 

From our blog 

https://smokinggunpr.co.uk/7-literary-pr-stunts-youll-love-for-world-book-day/

https://smokinggunpr.co.uk/we-are-what-we-eat-the-best-veggie-food-marketing-campaigns/

https://smokinggunpr.co.uk/how-to-give-consumers-digital-marketing-content-they-want/

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort. 

Share Now

Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.