Weekly High

If you’ve been keeping up with our blog this week (and let’s face it, who hasn’t?) the you will be aware of how purpose-driven the Super Bowl ad campaigns were. Well, it turns out the event itself has also got its message on, in some ways at least, with the 53rd edition of the annual sporting institution being the first to include male cheerleaders.

Weekly Low 

Remember how many times Delta has appeared in this section? Well the airline is at it again after a Coca Cola partnered campaign had to be pulled when passengers didn’t quite take to the idea of passing their phone numbers to ‘interesting’ strangers on a plane.

 

From our blog 

https://smokinggunpr.co.uk/social-media-marketing-super-bowl-shows-brand-purpose-is-king/

https://smokinggunpr.co.uk/what-social-media-lessons-can-we-take-from-fortnite-and-marshmello/

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort. 

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.