Weekly High

 

Human rights charity Amnesty International wins out for best social media ad of the month (at least) with this exceptional bit that highlights how people can still make a difference even in the age of information overload, while taking a welcome pop at those who write off making a stand as a symptom of generation snowflake.

Weekly Low 

Manchester has made global headlines for all the wrong reasons this week when bike share scheme Mobike decided to pull out of our hometown due to the cost of stolen and vandalised units. It’s the first city in the world to lose them, which is embarrassingly bad PR but even worse for proposed major cycling projects proposed off the back of the service.

Need To Know  

Instagram is considering launching a standalone app for online shopping.

Donald Trump has criticised Nike’s latest ad campaign, which features NFL star Colin Kaepernick, who famously knelt during the US national anthem to highlight racial and social injustice.

Just In Case You Missed Us 

https://smokinggunpr.co.uk/social-media-marketing-strategy-track-the-right-statistics/

https://smokinggunpr.co.uk/what-is-social-media-marketing-doing-for-your-brand-image/

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort. 

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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