Jon Harchick, the godfather of a (very) niche YouTube community of competitive water drinkers, the subject of a recent Vice article, who upload clips of themselves drinking water every day.

 

Weekly High

We have blogged countless times about stereotypes in the media and advertising sectors, and the way in which certain groups are represented— not least women. With that in mind it pleases us immensely that Dove, Getty Images (perhaps the biggest owner of photos in the world and multi-media creative agency Girlgaze have created a 5,000 strong stock imagery library designed to shatter stereotypes and represent ‘real women’.

Weekly Low 

With stories circulating that both Boeing 737 Max airliners that crashed lacked an additional ‘optional’ safety feature (which cost airlines more to be installed) circulating, the aeronautics giant is in hot water. With that in mind issuing this apology by way of a full-page advert has, unsurprisingly, been received poorly by the public.

Need to know 

Facebook has announced it will now catalogue all advertisements for seven years in its Ad Library, including information on campaign spend, who saw the commercial and impressions.

13 MEPs have requested their votes be recorded in the opposite to that which they were in the vote to pass controversial new copyright laws for the European Union.

The use of #ad on Instagram grew by 48% in 2018, showing that stricter rules for bloggers and influencers may be working.

 

From our blog

https://smokinggunpr.co.uk/social-media-agency-top-tips-for-organic-growth-on-twitter/

https://smokinggunpr.co.uk/what-the-eu-content-directive-may-mean-for-content-marketing/

https://smokinggunpr.co.uk/in-brand-marketing-pr-and-anything-business-the-time-for-decisive-action-is-now/

https://smokinggunpr.co.uk/social-media-agency-update-introducing-instagram-checkout/

https://smokinggunpr.co.uk/8-films-about-social-media-and-what-to-learn-from-them/

https://smokinggunpr.co.uk/after-shock-emotion-empowerment-and-fun-in-charity-pr-and-public-service-marketing/

https://smokinggunpr.co.uk/march-2019-at-smoking-gun-hq/

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort. 

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.