Blagger's Blog – Chaplin's World, beef is best, what imperfections?

A weekly roundup of media news, sans effort

Quote of the week

“Failure is unimportant. It takes courage to make a fool of yourself.” Charlie Chaplin offering worldly advice, which seemed fitting given the new museum, Chaplin’s World, opens just outside Lausanne, Switzerland, on Sunday.

Weekly High

Despite the moral issues involved in advertising dead flesh for sale- both in terms of animal welfare and the environment- many of us at Smoking Gun towers are partial to a bit of beef, especially when the meat gets an ad like this Australian beaut.

Weekly Low

Match.com hit the motherlode of strap lines when someone came up with ‘love your imperfections’, but sadly failed to understand that by juxtaposing this with the freckled face of a red head plenty of people would probably take offence. That’s what happened this week, with the ad now removed from the London Underground.

Stories to keep an eye on

Glamour Magazine has been redesigned, falling under the Conde Naste Britain banner and integrating print and digital teams in the process.

Twitter’s First View offering to marketers, which guarantees increased exposure to brands using video on the platform, has just gone live here in the UK.

Just in case you missed it

This week our friends at Markettiers shared an interesting infographic on social media and video in the UK. Click here to take a look.

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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