Manchester United Launch M Collection with Smoking Gun PR

So Manchester United has moved into the world of fashion with the launch of its new apparel range the ‘M Collection’. The branding has been developed by local agency Creative Spark and is the latest in a long line of collaborations with United.
To help spread the word about the range designed for ‘true fans’, they built a microsite and a video lovingly produced by and starring genuine fans. Watch it here:
Smoking Gun is pleased to be on board assisting with media relations and engaging key influencers during the launch and this is what the Manchester Evening News wrote today:

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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