We enjoyed this short in today’s Insider newsletter;

Life in a goldfish bowl
It’s that time of year again. The annual list of words that shouldn’t be used by the public sector has been published by the Local Government Association (LGA). Highlights among the 250 newly blacklisted terms are new words like “under-capacitated??? and “trialogue???, along with guff like “goldfish bowl-facilitated conversation??? (no, us neither). The LGA picked out Liverpool City Council as one of the authorities trying to turn things around, saying “it is considering changing job titles to help the public understand what staff do???. This stuff writes itself some times.

We all know plenty of people with job titles that even their own colleagues barely understand, never mind the public. If this waste of the English language really makes you hot under your collar, join the good folk at Plain English and start making sense again.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.