Nothing can help ease the pain of queuing at the Ikea tills like a little piece of humour. This battery POS  certainly hit the spot and was teed up nicely when an innocent girl asked her daddy where the cute rabbits live!

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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