Larger than life TV chef  Ainsley Harriott is currently the victim of a round robin email. Allegedly these sausages were actually on sale in Ireland until the packaging error was finally spotted.
This has now gone viral with many posts online (sorry for joining in Ainsley!). Looks like Ainsley’s going to need some serious reputation management advice.
Ready, steady sack the copywriter Ainsley!

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Carl Stroud

Carl Stroud

Chief Storyteller

Carl Stroud is Chief Storyteller at Smoking Gun and one of the UK’s leading voices on earned media storytelling. With more than two decades spanning Fleet Street journalism and senior agency leadership, he specialises in turning brand, cultural and reputational moments into stories that command attention.

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